{"id":4123,"date":"2025-11-17T12:20:02","date_gmt":"2025-11-17T08:50:02","guid":{"rendered":"https:\/\/hamkar.co\/blog\/?p=4123"},"modified":"2025-11-07T12:20:25","modified_gmt":"2025-11-07T08:50:25","slug":"%d9%87%d9%86%d8%b1-%d8%aa%d8%b4%d8%ae%db%8c%d8%b5-%d9%85%d8%b4%d8%aa%d8%b1%db%8c%d8%a7%d9%86-%d8%a8%d8%a7-%d8%a7%d8%b1%d8%b2%d8%b4","status":"publish","type":"post","link":"https:\/\/hamkar.co\/blog\/%d9%87%d9%86%d8%b1-%d8%aa%d8%b4%d8%ae%db%8c%d8%b5-%d9%85%d8%b4%d8%aa%d8%b1%db%8c%d8%a7%d9%86-%d8%a8%d8%a7-%d8%a7%d8%b1%d8%b2%d8%b4\/","title":{"rendered":"\u0647\u0646\u0631 \u062a\u0634\u062e\u06cc\u0635 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 CRM"},"content":{"rendered":"

\u00a0\u0627\u0645\u0631\u0648\u0632\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u06cc\u06af\u0631 \u0628\u0647 \u062d\u062c\u0645 \u0628\u0627\u0644\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0627\u0628\u0633\u062a\u0647 \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0631\u0632\u0634 \u0622\u0646\u200c\u0647\u0627 \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f. \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u200c\u062f\u0631\u0633\u062a\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f\u060c \u0645\u0633\u06cc\u0631 \u067e\u0627\u06cc\u062f\u0627\u0631\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u0648 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0646\u0648\u06cc\u0646 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (CRM) \u062f\u0631 \u0627\u06cc\u0646 \u0645\u06cc\u0627\u0646 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0627\u0631\u0646\u062f\u061b \u0686\u0631\u0627 \u06a9\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u0631\u0627 \u0628\u0647 \u0628\u06cc\u0646\u0634\u06cc \u0639\u0645\u06cc\u0642 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0628\u0641\u0647\u0645\u0646\u062f \u06a9\u062f\u0627\u0645 \u0645\u0634\u062a\u0631\u06cc\u060c \u0627\u0631\u0632\u0634 \u0648\u0627\u0642\u0639\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0648 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0631\u0627 \u062f\u0627\u0631\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647\u060c \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 CRM \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062a\u0634\u062e\u06cc\u0635 \u062f\u0642\u06cc\u0642 \u0648 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u0648 \u0645\u0633\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u0633\u0627\u0632\u062f.<\/span><\/p>\n\n

\u00a0\u062f\u0631\u06a9 \u0645\u0641\u0647\u0648\u0645 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0648 \u0646\u0642\u0634 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0641\u0631\u0648\u0634<\/strong><\/span><\/h3>\n

\u0647\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u060c \u06af\u0631\u0648\u0647\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062a\u0623\u062b\u06cc\u0631 \u0631\u0627 \u0628\u0631 \u0633\u0648\u062f \u0646\u0647\u0627\u06cc\u06cc \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u0647\u0645\u0627\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0647\u0633\u062a\u0646\u062f\u061b \u06a9\u0633\u0627\u0646\u06cc \u06a9\u0647 \u062d\u0636\u0648\u0631\u0634\u0627\u0646 \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0628\u0631 \u0641\u0631\u0648\u0634 \u0628\u0644\u06a9\u0647 \u0628\u0631 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0631\u0646\u062f \u0627\u062b\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f. \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc<\/a><\/strong><\/span> \u062a\u0646\u0647\u0627 \u062f\u0631 \u062d\u062c\u0645 \u062e\u0631\u06cc\u062f \u062e\u0644\u0627\u0635\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0628\u0644\u06a9\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631\u06cc \u0647\u0645 \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0627\u0648 \u0646\u0642\u0634 \u062f\u0627\u0631\u0646\u062f.<\/span><\/p>\n

\u2022 \u062a\u06a9\u0631\u0627\u0631 \u062e\u0631\u06cc\u062f \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0644\u0646\u062f\u0645\u062f\u062a<\/strong><\/span><\/p>\n

\u00a0\u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0645\u062f\u0627\u0648\u0645 \u0627\u0632 \u0628\u0631\u0646\u062f \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u062f\u0631 \u06af\u0630\u0631 \u0632\u0645\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u0645\u06cc\u200c\u0645\u0627\u0646\u0646\u062f\u060c \u0645\u0646\u0628\u0639\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631 \u0627\u0632 \u062f\u0631\u0622\u0645\u062f \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u06af\u0631\u0648\u0647 \u0628\u0647 \u062c\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0647\u06cc\u062c\u0627\u0646\u06cc\u060c \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0639\u062a\u0645\u0627\u062f \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0639\u0645\u06cc\u0642 \u0628\u0627 \u0628\u0631\u0646\u062f \u0628\u0631\u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f.<\/span><\/p>\n

\u2022 \u062a\u0623\u062b\u06cc\u0631 \u0628\u0631 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0648 \u062a\u0628\u0644\u06cc\u063a \u062f\u0647\u0627\u0646\u200c\u0628\u0647\u200c\u062f\u0647\u0627\u0646<\/strong><\/span><\/p>\n

\u00a0\u0628\u0631\u062e\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634\u060c \u0633\u0641\u06cc\u0631\u0627\u0646 \u0628\u06cc\u200c\u0627\u062f\u0639\u0627\u06cc \u0628\u0631\u0646\u062f \u0647\u0633\u062a\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u0628\u0627 \u062a\u0648\u0635\u06cc\u0647 \u0628\u0647 \u0627\u0637\u0631\u0627\u0641\u06cc\u0627\u0646 \u0648 \u0627\u0646\u062a\u0634\u0627\u0631 \u062a\u062c\u0631\u0628\u0647\u200c\u06cc \u0645\u062b\u0628\u062a\u0634\u0627\u0646 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u062a\u0623\u062b\u06cc\u0631\u06cc \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u062a\u0631 \u0627\u0632 \u0647\u0631 \u062a\u0628\u0644\u06cc\u063a \u0631\u0633\u0645\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/span><\/p>\n

\u2022 \u062a\u0639\u0627\u0645\u0644 \u0633\u0627\u0632\u0646\u062f\u0647 \u0648 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0645\u0624\u062b\u0631<\/strong><\/span><\/p>\n

\u00a0\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634\u060c \u062a\u0646\u0647\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631 \u0646\u06cc\u0633\u062a\u0646\u062f\u061b \u0628\u0644\u06a9\u0647 \u0647\u0645\u06a9\u0627\u0631\u0627\u0646\u06cc \u063a\u06cc\u0631\u0631\u0633\u0645\u06cc \u062f\u0631 \u0645\u0633\u06cc\u0631 \u0631\u0634\u062f \u0628\u0631\u0646\u062f \u0628\u0647 \u0634\u0645\u0627\u0631 \u0645\u06cc\u200c\u0622\u06cc\u0646\u062f. \u0628\u0627\u0632\u062e\u0648\u0631\u062f\u0647\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0633\u06cc\u0631 \u0628\u0647\u0628\u0648\u062f \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u062f \u0648 \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0644\u0627\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u062c\u0647\u062a \u062f\u0647\u062f.<\/span><\/p>\n

\u2022 \u0646\u0642\u0634 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0631 \u062a\u062e\u0635\u06cc\u0635 \u0645\u0646\u0627\u0628\u0639<\/strong><\/span><\/p>\n

\u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u062f\u0627\u0646\u062f \u06a9\u062f\u0627\u0645 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0646\u0627\u0628\u0639 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0647\u062f\u0641\u0645\u0646\u062f \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0647\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0627\u0632\u062f\u0647\u06cc \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0648 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u063a\u06cc\u0631\u0636\u0631\u0648\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n

\u2022 \u0646\u0642\u0634 CRM \u062f\u0631 \u0634\u0641\u0627\u0641\u200c\u0633\u0627\u0632\u06cc \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc<\/strong><\/span><\/p>\n

\u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc CRM<\/strong><\/span><\/a> \u0628\u0627 \u062b\u0628\u062a \u062f\u0642\u06cc\u0642 \u062a\u0639\u0627\u0645\u0644\u0627\u062a\u060c \u062a\u0627\u0631\u06cc\u062e\u0686\u0647\u200c\u06cc \u062e\u0631\u06cc\u062f\u060c \u062a\u0645\u0627\u0633\u200c\u0647\u0627 \u0648 \u0631\u0641\u062a\u0627\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u062a\u0635\u0648\u06cc\u0631 \u0631\u0648\u0634\u0646\u06cc \u0627\u0632 \u0627\u0631\u0632\u0634 \u0648\u0627\u0642\u0639\u06cc \u0647\u0631 \u0641\u0631\u062f \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062e\u0648\u062f \u0631\u0627 \u0646\u0647 \u0628\u0631 \u062d\u062f\u0633\u060c \u0628\u0644\u06a9\u0647 \u0628\u0631 \u067e\u0627\u06cc\u0647\u200c\u06cc \u0648\u0627\u0642\u0639\u06cc\u062a \u0627\u062a\u062e\u0627\u0630 \u06a9\u0646\u0646\u062f.<\/span><\/p>\n

.<\/span><\/p>\n

\"\u0647\u0646\u0631<\/p>\n

.<\/span><\/h3>\n

\u00a0\u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631\u06cc \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634\u061b \u0686\u06af\u0648\u0646\u0647 CRM \u062a\u0635\u0648\u06cc\u0631 \u0648\u0627\u0642\u0639\u06cc \u0627\u0632 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0633\u0627\u0632\u062f<\/strong><\/span><\/h3>\n

\u0642\u062f\u0631\u062a CRM \u062f\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0646\u0647\u0641\u062a\u0647 \u0627\u0633\u062a. \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc CRM \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062c\u0632\u0626\u06cc \u0648 \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u0627\u0632 \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc \u0630\u062e\u06cc\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061b \u0627\u0632 \u062a\u0627\u0631\u06cc\u062e \u0622\u062e\u0631\u06cc\u0646 \u062a\u0645\u0627\u0633 \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u0627\u0631\u0632\u0634 \u0647\u0631 \u0645\u0639\u0627\u0645\u0644\u0647\u060c \u0627\u0644\u06af\u0648\u06cc \u062e\u0631\u06cc\u062f\u060c \u0646\u0631\u062e \u067e\u0627\u0633\u062e \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0648 \u062d\u062a\u06cc \u0645\u06cc\u0632\u0627\u0646 \u0631\u0636\u0627\u06cc\u062a \u062f\u0631 \u0646\u0638\u0631\u0633\u0646\u062c\u06cc\u200c\u0647\u0627.<\/span>
\u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u060c \u0648\u0642\u062a\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0634\u0648\u0646\u062f\u060c \u062a\u0635\u0648\u06cc\u0631\u06cc \u062f\u0642\u06cc\u0642 \u0627\u0632 \u0631\u0641\u062a\u0627\u0631 \u0648 \u0627\u0631\u0632\u0634 \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u0641\u0631\u062f\u06cc \u062f\u0631 \u0628\u0627\u0632\u0647\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc \u0645\u0646\u0638\u0645 \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f \u06cc\u0627 \u0647\u0645\u0648\u0627\u0631\u0647 \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc \u067e\u0627\u0633\u062e \u0645\u062b\u0628\u062a \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062c\u0632\u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0645\u062d\u0633\u0648\u0628 \u0634\u0648\u062f.<\/span>
\u0628\u0647 \u06a9\u0645\u06a9 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u0648 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u0628\u0635\u0631\u06cc CRM\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0631\u0648\u0646\u062f \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0646\u0646\u062f\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u063a\u06cc\u0631\u0641\u0639\u0627\u0644 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f \u0648 \u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u06cc\u0627 \u0627\u062d\u062a\u0645\u0627\u0644 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0646\u0645\u0627\u06cc\u0646\u062f.<\/span>
\u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631\u06cc \u062f\u0631 CRM \u0628\u0647\u200c\u062c\u0627\u06cc \u062d\u062f\u0633 \u0648 \u06af\u0645\u0627\u0646\u060c \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0639\u0644\u0645\u06cc \u0648 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0631\u0627 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n

\u00a0\u062a\u062d\u0644\u06cc\u0644 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0648 \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0645\u0634\u062a\u0631\u06cc\u061b \u0642\u0644\u0628 \u062a\u0634\u062e\u06cc\u0635 \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc<\/strong><\/span><\/h3>\n

\u06cc\u06a9\u06cc \u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634\u060c \u0645\u06cc\u0632\u0627\u0646 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc<\/span><\/strong><\/a> \u0648 \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0622\u0646\u200c\u0647\u0627\u0633\u062a. CRM \u0628\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0648 \u0631\u0641\u062a\u0627\u0631\u06cc\u060c \u0627\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/span>
\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0633\u06cc\u0633\u062a\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f \u06a9\u062f\u0627\u0645 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f \u0648 \u06a9\u062f\u0627\u0645\u200c\u06cc\u06a9 \u0647\u0632\u06cc\u0646\u0647\u200c\u06cc \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0634\u062a\u0631\u06cc\u200c\u0627\u06cc \u062f\u0631 \u0638\u0627\u0647\u0631 \u062e\u0631\u06cc\u062f\u0627\u0631 \u067e\u0631\u062d\u062c\u0645 \u0628\u0627\u0634\u062f \u0627\u0645\u0627 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0645\u06a9\u0631\u0631 \u062e\u062f\u0645\u0627\u062a \u067e\u0633 \u0627\u0632 \u0641\u0631\u0648\u0634\u060c \u062f\u0631 \u0645\u062c\u0645\u0648\u0639 \u0633\u0648\u062f \u06a9\u0645\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f.<\/span>
\u0627\u0632 \u0633\u0648\u06cc \u062f\u06cc\u06af\u0631\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9\u062a\u0631 \u0627\u0645\u0627 \u0645\u0633\u062a\u0645\u0631 \u062f\u0627\u0631\u0646\u062f\u060c \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u0631\u0632\u0634 \u0637\u0648\u0644\u0627\u0646\u06cc\u200c\u0645\u062f\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u0645\u06cc\u200c\u0622\u0648\u0631\u0646\u062f.<\/span>
\u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0645\u0634\u062a\u0631\u06cc\u060c CRM \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u06a9\u0644\u06cc \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u0646\u062f.<\/span><\/p>\n

\u00a0\u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0648 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc CRM<\/strong><\/span><\/h3>\n

\u0648\u0642\u062a\u06cc \u0628\u062f\u0627\u0646\u06cc\u0645 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f\u060c \u06af\u0627\u0645 \u0628\u0639\u062f\u06cc \u0627\u06cc\u062c\u0627\u062f \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u0634\u062e\u0635\u06cc \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627\u0633\u062a. CRM \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0628\u0631 \u0627\u0633\u0627\u0633 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627 \u0648 \u0639\u0644\u0627\u06cc\u0642 \u0648\u0627\u0642\u0639\u06cc \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc \u062a\u0646\u0638\u06cc\u0645 \u0634\u0648\u062f.<\/span>
\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u06a9\u0647 \u0633\u0627\u0628\u0642\u0647\u200c\u06cc \u062e\u0631\u06cc\u062f \u0645\u06a9\u0631\u0631 \u062f\u0627\u0631\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u062f \u06a9\u0647 \u062d\u0627\u0648\u06cc \u062a\u062e\u0641\u06cc\u0641\u200c\u0647\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u06cc\u0627 \u0627\u0637\u0644\u0627\u0639 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u062f\u06cc\u062f \u0628\u0627\u0634\u062f. \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647\u200c\u06cc \u0622\u06af\u0627\u0647\u06cc\u060c \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u06cc\u0627 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u062d\u0635\u0648\u0644 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f.<\/span>
\u0627\u06cc\u0646 \u0646\u0648\u0639 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0646\u0647 \u062a\u0646\u0647\u0627 \u062d\u0633 \u0627\u062d\u062a\u0631\u0627\u0645 \u0648 \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u0631\u0627 \u062f\u0631 \u0645\u0634\u062a\u0631\u06cc \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u062e\u0631\u06cc\u062f \u0645\u062c\u062f\u062f \u0631\u0627 \u0646\u06cc\u0632 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c CRM \u067e\u0644\u06cc \u0627\u0633\u062a \u0645\u06cc\u0627\u0646 \u062f\u0627\u062f\u0647 \u0648 \u062a\u062c\u0631\u0628\u0647 \u0627\u0646\u0633\u0627\u0646\u06cc\u061b \u0627\u0628\u0632\u0627\u0631\u06cc \u06a9\u0647 \u0628\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0631\u0627\u0628\u0637\u0647\u200c\u0627\u06cc \u0639\u0645\u06cc\u0642\u200c\u062a\u0631 \u0648 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u062a\u0631 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u062e\u0648\u062f \u0628\u0633\u0627\u0632\u0646\u062f.<\/span><\/p>\n

.<\/span><\/p>\n

\"\u0647\u0646\u0631<\/p>\n

.<\/span><\/p>\n

\u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u0645\u0646\u0627\u0628\u0639 \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631 \u067e\u0627\u06cc\u0647 \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/strong><\/span><\/h3>\n

\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0645\u0631\u0648\u0632\u060c \u0645\u0648\u0641\u0642\u200c\u062a\u0631\u06cc\u0646 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0622\u0646\u200c\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062f\u0627\u0646\u0646\u062f \u00ab\u06a9\u062c\u0627 \u0628\u0627\u06cc\u062f \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u0646\u062f\u00bb. \u0647\u0645\u0647\u200c\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0631\u0632\u0634 \u06cc\u06a9\u0633\u0627\u0646\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f \u0646\u062f\u0627\u0631\u0646\u062f \u0648 \u0647\u0645\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0636\u0631\u0648\u0631\u062a \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u0645\u0646\u0627\u0628\u0639 \u0631\u0627 \u067e\u0631\u0631\u0646\u06af \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc CRM\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0645\u0633\u06cc\u0631 \u062a\u062e\u0635\u06cc\u0635 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u06cc \u0628\u0648\u062f\u062c\u0647\u060c \u0646\u06cc\u0631\u0648 \u0648 \u0632\u0645\u0627\u0646 \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0631\u062f \u062a\u0627 \u0647\u0631 \u0641\u0639\u0627\u0644\u06cc\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u0628\u0627\u0632\u062f\u0647 \u0645\u0645\u06a9\u0646 \u0628\u0631\u0633\u062f.<\/span><\/p>\n

\u2022 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0648\u062f\u062c\u0647 \u0628\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06a9\u0644\u06cc\u062f\u06cc<\/strong><\/span><\/p>\n

\u00a0\u0645\u0646\u0627\u0628\u0639 \u0645\u0627\u0644\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0633\u0645\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u0647\u062f\u0627\u06cc\u062a \u0634\u0648\u062f \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u067e\u062a\u0627\u0646\u0633\u06cc\u0644 \u062e\u0631\u06cc\u062f \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0631\u0627 \u062f\u0627\u0631\u0646\u062f. CRM \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0633\u0627\u0628\u0642\u0647\u200c\u06cc \u062e\u0631\u06cc\u062f\u060c \u062a\u0639\u0627\u0645\u0644 \u0648 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/strong><\/span> <\/a>(Customer Lifetime Value)\u060c \u0627\u06cc\u0646 \u06af\u0631\u0648\u0647 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u0632 \u0647\u062f\u0631\u0631\u0641\u062a \u0628\u0648\u062f\u062c\u0647 \u0631\u0648\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u06a9\u0645\u200c\u0627\u0631\u0632\u0634 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n

\u2022 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0632\u0645\u0627\u0646 \u0648 \u0646\u06cc\u0631\u0648\u06cc \u0627\u0646\u0633\u0627\u0646\u06cc<\/strong><\/span><\/p>\n

\u00a0\u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0628\u0647 \u062c\u0627\u06cc \u0635\u0631\u0641 \u0648\u0642\u062a \u0628\u0631\u0627\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u062a\u0645\u0627\u0645 \u0633\u0631\u0646\u062e\u200c\u0647\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0646\u0631\u0698\u06cc \u062e\u0648\u062f \u0631\u0627 \u0631\u0648\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u0645\u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u062f \u06a9\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u062e\u0631\u06cc\u062f\u0634\u0627\u0646 \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062a\u0645\u0631\u06a9\u0632\u060c \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc \u0641\u0631\u0648\u0634\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0645\u0633\u06cc\u0631 \u0645\u0630\u0627\u06a9\u0631\u0627\u062a \u062a\u062c\u0627\u0631\u06cc \u0631\u0627 \u06a9\u0648\u062a\u0627\u0647\u200c\u062a\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f.<\/span><\/p>\n

\u2022 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0647\u062f\u0641\u0645\u0646\u062f\u062a\u0631<\/strong><\/span><\/p>\n

\u00a0\u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u067e\u06cc\u0627\u0645 \u062f\u0631\u0633\u062a \u0628\u0627\u06cc\u062f \u0628\u0647 \u06af\u0648\u0634 \u0641\u0631\u062f \u062f\u0631\u0633\u062a \u0628\u0631\u0633\u062f. \u0628\u0627 \u0634\u0646\u0627\u062e\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627 \u0648 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0631\u062c\u06cc\u062d\u0627\u062a \u0648\u0627\u0642\u0639\u06cc \u0622\u0646\u200c\u0647\u0627 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u06a9\u0631\u062f \u062a\u0627 \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u0648 \u062a\u0628\u062f\u06cc\u0644 \u0686\u0646\u062f \u0628\u0631\u0627\u0628\u0631 \u0634\u0648\u062f.<\/span><\/p>\n

\u2022 \u062a\u062e\u0635\u06cc\u0635 \u062e\u062f\u0645\u0627\u062a \u0648\u06cc\u0698\u0647 \u0648 \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631<\/strong><\/span><\/p>\n

\u00a0\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634\u060c \u0634\u0627\u06cc\u0633\u062a\u0647\u200c\u06cc \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u0645\u0645\u062a\u0627\u0632 \u0647\u0633\u062a\u0646\u062f. \u0627\u0631\u0627\u0626\u0647\u200c\u06cc \u062e\u062f\u0645\u0627\u062a \u0627\u062e\u062a\u0635\u0627\u0635\u06cc\u060c \u062a\u062e\u0641\u06cc\u0641\u200c\u0647\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u06cc\u0627 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0633\u0631\u06cc\u0639\u200c\u062a\u0631\u060c \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u062d\u0633 \u062a\u0639\u0644\u0642 \u0648 \u0627\u0639\u062a\u0645\u0627\u062f \u062f\u0631 \u0627\u06cc\u0646 \u06af\u0631\u0648\u0647 \u062a\u0642\u0648\u06cc\u062a \u0634\u0648\u062f \u0648 \u0627\u062d\u062a\u0645\u0627\u0644 \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646\u0634\u0627\u0646 \u06a9\u0627\u0647\u0634 \u06cc\u0627\u0628\u062f.<\/span><\/p>\n

\u2022 \u067e\u0627\u06cc\u0634 \u0645\u062f\u0627\u0648\u0645 \u0628\u0627\u0632\u062f\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc (ROI)<\/strong><\/span><\/p>\n

\u00a0\u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u0645\u0646\u0627\u0628\u0639 \u0632\u0645\u0627\u0646\u06cc \u0646\u062a\u06cc\u062c\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u067e\u06cc\u0648\u0633\u062a\u0647 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0634\u0648\u062f. CRM \u0628\u0627 \u0627\u0631\u0627\u0626\u0647\u200c\u06cc \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0648 \u0641\u0631\u0648\u0634\u060c \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u062b\u0631 \u0648\u0627\u0642\u0639\u06cc \u0647\u0631 \u062a\u0635\u0645\u06cc\u0645 \u0631\u0627 \u0628\u0633\u0646\u062c\u0646\u062f \u0648 \u0645\u0633\u06cc\u0631 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0631\u0627 \u0627\u0635\u0644\u0627\u062d \u06a9\u0646\u0646\u062f.<\/span><\/p>\n

\u00a0\u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634\u061b \u0627\u0632 \u062d\u0641\u0638 \u062a\u0627 \u0631\u0634\u062f \u0627\u0631\u062a\u0628\u0627\u0637<\/strong><\/span><\/h3>\n

\u062a\u0634\u062e\u06cc\u0635 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u062a\u0646\u0647\u0627 \u0622\u063a\u0627\u0632 \u0631\u0627\u0647 \u0627\u0633\u062a. \u0628\u062e\u0634 \u062f\u0634\u0648\u0627\u0631\u062a\u0631\u060c \u062d\u0641\u0638 \u0648 \u0631\u0634\u062f \u0627\u06cc\u0646 \u0631\u0648\u0627\u0628\u0637 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0627\u0633\u062a. CRM \u0628\u0627 \u0627\u0631\u0627\u0626\u0647\u200c\u06cc \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc\u060c \u06cc\u0627\u062f\u0622\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc\u060c \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0624\u062b\u0631\u06cc \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0632 \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u06a9\u0646\u0646\u062f.<\/span>
\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0645\u0634\u062a\u0631\u06cc\u200c\u0627\u06cc \u0645\u062f\u062a \u0637\u0648\u0644\u0627\u0646\u06cc \u062e\u0631\u06cc\u062f\u06cc \u0627\u0646\u062c\u0627\u0645 \u0646\u062f\u0627\u062f\u0647\u060c \u0633\u06cc\u0633\u062a\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0634\u062f\u0627\u0631 \u062f\u0647\u062f \u062a\u0627 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u062a\u0645\u0627\u0633 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u062f \u06cc\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0648\u06cc\u0698\u0647\u200c\u0627\u06cc \u0627\u0631\u0633\u0627\u0644 \u0634\u0648\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0648\u0646\u062f \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0641\u0631\u0648\u0634 (Upselling \u0648 Cross-selling) \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f.<\/span>
\u0627\u06cc\u0646 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0631 \u067e\u0627\u06cc\u0647 \u062f\u0627\u062f\u0647\u060c \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0631\u0648\u0627\u0628\u0637 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0646\u0647 \u062a\u0646\u0647\u0627 \u062d\u0641\u0638 \u0634\u0648\u062f\u060c \u0628\u0644\u06a9\u0647 \u0639\u0645\u0642 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f \u0648 \u0628\u0647 \u0645\u0646\u0628\u0639\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631 \u0627\u0632 \u062f\u0631\u0622\u0645\u062f \u062a\u0628\u062f\u06cc\u0644 \u06af\u0631\u062f\u062f.<\/span><\/p>\n

\u00a0\u0642\u062f\u0631\u062a CRM \u0647\u0645\u06a9\u0627\u0631 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634<\/strong><\/span><\/h3>\n

\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0647\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0647\u0633\u062a\u0646\u062f \u0648 \u0634\u0646\u0627\u062e\u062a \u062f\u0642\u06cc\u0642 \u0622\u0646\u200c\u0647\u0627 \u062a\u0646\u0647\u0627 \u0628\u0627 \u062f\u0627\u062f\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a. \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 CRM \u0647\u0645\u06a9\u0627\u0631 \u0628\u0627 \u0627\u0631\u0627\u0626\u0647\u200c\u06cc \u0627\u0645\u06a9\u0627\u0646\u0627\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u062a\u062d\u0644\u06cc\u0644 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0648 \u062f\u0627\u0634\u0628\u0648\u0631\u062f\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc\u060c \u0645\u0633\u06cc\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0633\u0627\u062f\u0647\u200c\u062a\u0631 \u0648 \u0645\u0624\u062b\u0631\u062a\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f.<\/span>
\u0648\u0642\u062a\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u0645\u06cc\u0627\u0646 \u0627\u0646\u0628\u0648\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u060c \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u0631\u0648\u0627\u0628\u0637 \u0631\u0627 \u062a\u0634\u062e\u06cc\u0635 \u062f\u0647\u0646\u062f \u0648 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u0646\u062f\u060c \u0646\u0647 \u062a\u0646\u0647\u0627 \u0641\u0631\u0648\u0634 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f\u060c \u0628\u0644\u06a9\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0646\u06cc\u0632 \u0628\u0647 \u0646\u0642\u0637\u0647\u200c\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0645\u06cc\u200c\u0631\u0633\u062f.<\/span>
\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc\u06cc \u06a9\u0647 \u0631\u0642\u0627\u0628\u062a \u0628\u0631 \u0633\u0631 \u062a\u0648\u062c\u0647 \u0648 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a\u060c CRM \u0647\u0645\u06a9\u0627\u0631<\/a><\/strong><\/span> \u0627\u0628\u0632\u0627\u0631\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u0646\u0627\u062e\u062a \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 \u0648 \u0627\u0642\u062f\u0627\u0645 \u0628\u0647 \u0631\u0634\u062f.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u0627\u0645\u0631\u0648\u0632\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u06cc\u06af\u0631 \u0628\u0647 \u062d\u062c\u0645 \u0628\u0627\u0644\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0627\u0628\u0633\u062a\u0647 \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0631\u0632\u0634 \u0622\u0646\u200c\u0647\u0627 \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f. \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u200c\u062f\u0631\u0633\u062a\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f\u060c \u0645\u0633\u06cc\u0631 \u067e\u0627\u06cc\u062f\u0627\u0631\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u0648 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0646\u0648\u06cc\u0646 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (CRM) \u062f\u0631 \u0627\u06cc\u0646 \u0645\u06cc\u0627\u0646 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0627\u0631\u0646\u062f\u061b \u0686\u0631\u0627 \u06a9\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u0631\u0627 \u0628\u0647 […]<\/p>\n","protected":false},"author":2,"featured_media":4143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-6"],"yoast_head":"\n\u0647\u0646\u0631 \u062a\u0634\u062e\u06cc\u0635 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 CRM - \u0628\u0644\u0627\u06af \u0647\u0645\u06a9\u0627\u0631<\/title>\n<meta name=\"description\" content=\"\u0628\u0627 \u0634\u0646\u0627\u062e\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0631\u062c\u06cc\u062d\u0627\u062a \u0648\u0627\u0642\u0639\u06cc \u0622\u0646\u200c\u0647\u0627 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u06a9\u0631\u062f \u062a\u0627 \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u0648 \u062a\u0628\u062f\u06cc\u0644 \u0686\u0646\u062f \u0628\u0631\u0627\u0628\u0631 \u0634\u0648\u062f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamkar.co\/blog\/\u0647\u0646\u0631-\u062a\u0634\u062e\u06cc\u0635-\u0645\u0634\u062a\u0631\u06cc\u0627\u0646-\u0628\u0627-\u0627\u0631\u0632\u0634\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0647\u0646\u0631 \u062a\u0634\u062e\u06cc\u0635 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 CRM\" \/>\n<meta property=\"og:description\" content=\"\u0628\u0627 \u0634\u0646\u0627\u062e\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0631\u0632\u0634\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0631\u062c\u06cc\u062d\u0627\u062a \u0648\u0627\u0642\u0639\u06cc 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property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0641\u0627\u0637\u0645\u0647 \u062e\u0644\u06cc\u0644\u06cc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0641\u0627\u0637\u0645\u0647 \u062e\u0644\u06cc\u0644\u06cc\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" 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