{"id":729,"date":"2024-05-07T16:31:37","date_gmt":"2024-05-07T13:01:37","guid":{"rendered":"https:\/\/hamkar.co\/blog\/?p=729"},"modified":"2025-09-12T22:46:29","modified_gmt":"2025-09-12T19:16:29","slug":"%d9%87%d9%85%d8%a7%d9%87%d9%86%da%af%db%8c-%d9%85%d8%af%db%8c%d8%b1%db%8c%d8%aa-%d8%aa%d8%ac%d8%b1%d8%a8%d9%87-%d9%85%d8%b4%d8%aa%d8%b1%db%8c","status":"publish","type":"post","link":"https:\/\/hamkar.co\/blog\/%d9%87%d9%85%d8%a7%d9%87%d9%86%da%af%db%8c-%d9%85%d8%af%db%8c%d8%b1%db%8c%d8%aa-%d8%aa%d8%ac%d8%b1%d8%a8%d9%87-%d9%85%d8%b4%d8%aa%d8%b1%db%8c\/","title":{"rendered":"\u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0648 CRM"},"content":{"rendered":"

\u062f\u0631\u06a9 \u0627\u06cc\u0646\u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0645\u06a9\u0645\u0644 \u0648 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u0646\u062f\u0647 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0647\u0633\u062a\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0631\u0627\u0628\u0637\u0647 \u0628\u06cc\u0646 CRM \u0648 CEM \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u06cc\u0646 \u062f\u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0631\u0648\u06cc\u06a9\u0631\u062f \u06a9\u0627\u0645\u0644\u200c\u062a\u0631 \u0648 \u0639\u0645\u0644\u06cc\u200c\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0648 \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f.<\/span><\/p>\n

\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0645\u0631\u0648\u0632\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0647\u0631 \u0632\u0645\u0627\u0646 \u062f\u06cc\u06af\u0631\u06cc \u0628\u0647 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u0627\u0631\u062a\u0642\u0627 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0633\u062a\u0627\u060c \u0645\u0641\u0627\u0647\u06cc\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc (Customer Experience Management) \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (Customer Relationship Management) \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u062c\u0630\u0628\u060c \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u062a\u0648\u0633\u0639\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0627\u0645\u0627 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u06cc\u0646 \u062f\u0648 \u0645\u0641\u0647\u0648\u0645 \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0627\u0634\u062a\u0628\u0627\u0647 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647\u060c \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0645\u0641\u0647\u0648\u0645 \u0648 \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u0627\u0633\u0627\u0633\u06cc \u0628\u06cc\u0646 “\u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc” \u0648 “\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc” \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/span><\/p>\n\n

\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (CRM)\u00a0<\/span><\/h2>\n

\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 CRM \u0628\u0647 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627 \u0648 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u0646\u062f. \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc CRM\u060c \u0627\u06cc\u062c\u0627\u062f \u0648 \u062d\u0641\u0638 \u0631\u0627\u0628\u0637\u0647 \u0645\u062b\u0628\u062a \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0628\u0647\u0628\u0648\u062f \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0628\u06cc\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0633\u062a. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c CRM \u00a0\u0628\u06cc\u0634\u062a\u0631 \u0645\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0633\u062a. \u0628\u0647 \u06a9\u0645\u06a9 CRM\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0642\u0627\u062f\u0631\u0646\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062c\u0627\u0645\u0639 \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc\u060c \u0630\u062e\u06cc\u0631\u0647 \u0648 \u0628\u0647 \u06a9\u0627\u0631 \u0628\u06af\u06cc\u0631\u0646\u062f \u062a\u0627 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0648 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u0646\u062f. \u0627\u0632 \u062c\u0645\u0644\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u200c\u0647\u0627\u06cc CRM \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u060c \u0628\u0647\u0628\u0648\u062f \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0645\u0634\u062a\u0631\u06cc (\u0645\u0627\u0646\u0646\u062f \u0645\u0631\u0627\u06a9\u0632 \u062a\u0645\u0627\u0633\u060c \u0627\u06cc\u0645\u06cc\u0644\u060c \u0648 \u0686\u062a \u0622\u0646\u0644\u0627\u06cc\u0646) \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f.<\/span><\/p>\n

\u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc (CEM)\u00a0<\/span><\/h2>\n

\u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 CEM \u0628\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f \u0637\u0631\u0627\u062d\u06cc\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647\u200c\u0647\u0627\u06cc\u06cc \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0647\u0646\u06af\u0627\u0645 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644 \u062e\u0627\u0635 \u062f\u0627\u0631\u0646\u062f. \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc CEM\u060c \u0627\u0631\u062a\u0642\u0627 \u0648 \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0644\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u062a\u0645\u0627\u0645 \u0645\u0631\u0627\u062d\u0644 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627 \u0647\u062f\u0641 \u062a\u0639\u0627\u0645\u0644 \u0628\u06cc\u0634\u062a\u0631\u060c \u062e\u062f\u0645\u0627\u062a \u067e\u0633 \u0627\u0632 \u0641\u0631\u0648\u0634\u060c \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u062f\u0631\u06a9 \u0646\u06cc\u0627\u0632\u0647\u0627\u060c \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627 \u0648 \u0627\u0646\u062a\u0638\u0627\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0628\u0647\u0628\u0648\u062f \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u060c \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u0631\u0627\u0626\u0647 \u062a\u062c\u0631\u0628\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0627\u0639\u062b \u0631\u0636\u0627\u06cc\u062a \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f \u0645\u06cc\u0633\u0631 \u062e\u0648\u0627\u0647\u062f \u0634\u062f. \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u062f\u0631 CEM \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0628\u0627\u0632\u0627\u0631\u060c \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0628\u0627\u0632\u062e\u0648\u0631\u062f\u0647\u0627 \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc\u200c\u0647\u0627 \u0648 \u0637\u0631\u0627\u062d\u06cc \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX Design) \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f.<\/span><\/p>\n

 <\/p>\n

\"\u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc<\/p>\n

CRM \u0648 CEM \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0647\u0645 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f<\/span><\/h2>\n

\u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0633\u0627\u0632\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627<\/span><\/h4>\n

\u0627\u062f\u063a\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u060c \u06a9\u0644\u06cc\u062f \u0628\u0647\u0628\u0648\u062f<\/span> \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc CRM \u062f\u0631 \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0648 \u0630\u062e\u06cc\u0631\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u060c \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0628\u0631\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/span><\/p>\n

\u0628\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc CRM \u062f\u0631 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 CEM\u060c \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u062f\u06cc\u062f \u062c\u0627\u0645\u0639\u200c\u062a\u0631\u06cc \u0627\u0632 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0627\u062f\u063a\u0627\u0645 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0648 \u062a\u0631\u062c\u06cc\u062d\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647 CEM \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0631\u0627 \u0632\u0645\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0646\u062f \u0648 \u0627\u0646\u062a\u0638\u0627\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0642\u0628\u0644\u06cc \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u06a9\u0646\u062f.<\/span><\/p>\n

\u062a\u0631\u06a9\u06cc\u0628 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc CRM \u0628\u0627 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc CEM \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u06cc\u062c\u0627\u062f \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc\u200c\u0634\u062f\u0647\u200c\u062a\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0634\u062f<\/span>.<\/span><\/p>\n

\u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u062a\u0639\u0627\u0645\u0644\u0627\u062a<\/span><\/h4>\n

\u0647\u0645\u200c\u0627\u0641\u0632\u0627\u06cc\u06cc \u0628\u06cc\u0646 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0633\u0631\u0639\u062a \u0645\u06cc\u200c\u062f\u0647\u062f. <\/span>\u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc CRM \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u062a\u0639\u0627\u0645\u0644\u0627\u062a\u060c \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0631\u0641\u062a\u0627\u0631 \u0648 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0647 \u062f\u0631\u06a9 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0648 \u062a\u0639\u0627\u0645\u0644 \u0628\u0647\u062a\u0631 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n

\u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f\u06cc\u00a0 CEM \u0627\u06cc\u0646 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc<\/span>\u00a0\u0631\u0627 \u0628\u0627 \u0646\u06cc\u0627\u0632\u0647\u0627 \u0648 \u062a\u0631\u062c\u06cc\u062d\u0627\u062a \u0641\u0631\u062f\u06cc \u0647\u0645\u0633\u0648 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n

\u0627\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u06a9\u0644 \u0645\u0633\u06cc\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0627\u0632 \u062e\u0631\u06cc\u062f \u062a\u0627 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u067e\u0633 \u0627\u0632 \u062e\u0631\u06cc\u062f \u0648 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0631\u0627 \u067e\u0648\u0634\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0686\u0646\u06cc\u0646 \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u0627\u0645\u0644 \u0648 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n

\u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0631\u0633\u0627\u0646\u062f\u0646 \u0631\u0636\u0627\u06cc\u062a \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc<\/span><\/h4>\n

\u0647\u0645\u0633\u0648\u06cc\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc CRM \u0648 CEM \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u062a\u0631 \u0628\u0631\u0627\u06cc \u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0631\u0633\u0627\u0646\u062f\u0646 \u0631\u0636\u0627\u06cc\u062a \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a. CRM \u0628\u0631 \u0631\u0648\u0627\u0628\u0637 \u0648 \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc \u0645\u062a\u0645\u0631\u06a9\u0632 \u0627\u0633\u062a \u0648\u0644\u06cc \u0647\u062f\u0641 CEM \u0627\u06cc\u062c\u0627\u062f \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0645\u062b\u0628\u062a \u0627\u0633\u062a.<\/span><\/p>\n

\u0627\u06cc\u0646 \u062f\u0648 \u0628\u0627 \u06a9\u0645\u06a9 \u0647\u0645 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062e\u062f\u0645\u0627\u062a \u06a9\u0627\u0631\u0622\u0645\u062f \u062d\u0641\u0638 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0631\u0636\u0627\u06cc\u062a \u0639\u0645\u06cc\u0642 \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0628\u0647 \u06cc\u0627\u062f \u0645\u0627\u0646\u062f\u0646\u06cc \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u0646\u062f.<\/span><\/p>\n

\u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0645\u0634\u062a\u0631\u06cc<\/span><\/h4>\n

\u0627\u062f\u063a\u0627\u0645 \u0628\u0627\u0632\u062e\u0648\u0631\u062f CEM \u062f\u0631 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc CRM \u062f\u0631\u06a9 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc\u200c\u0628\u062e\u0634\u062f. <\/span>CEM \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0646\u0638\u0631\u0633\u0646\u062c\u06cc\u200c\u0647<\/span>\u0627 \u0648 \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0631 \u062c\u0647\u062a \u06a9\u0633\u0628 \u0628\u06cc\u0646\u0634 \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u0634\u062a\u0631\u06cc\u060c \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n

\u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc CRM \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627 \u0631\u0627 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0633\u067e\u0633 \u0627\u06cc\u0646 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0631\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0627\u0632 \u0627\u06cc\u0646 \u0637\u0631\u06cc\u0642 \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u0628\u0647 \u0645\u0648\u0642\u0639 \u0628\u0647 \u0646\u06af\u0631\u0627\u0646\u06cc\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. <\/span>\u0627\u0641\u0632\u0648\u062f\u0646 \u0628\u0627\u0632\u062e\u0648\u0631\u062f CEM \u0628\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc CRM\u060c \u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644\u06cc \u0627\u0632 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u060c \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u060c \u0633\u0641\u0627\u0631\u0634\u06cc \u0633\u0627\u0632\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0648 \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0628\u0647\u062a\u0631 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n

CEM (\u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc) \u0648 CRM (\u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc) \u062f\u0648 \u0627\u0644\u06af\u0648\u06cc \u0645\u062e\u062a\u0644\u0641 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0647\u0631 \u062f\u0648 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0627\u0645\u0627 \u0627\u0632 \u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627 \u0648 \u0631\u0648\u06cc\u06a9\u0631\u062f\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0646\u06af\u0627\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0648 \u0631\u0627\u0647\u06a9\u0627\u0631 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u0635\u0648\u0631\u062a \u0647\u0645\u0627\u0647\u0646\u06af \u062f\u0631 \u06a9\u0646\u0627\u0631 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f \u062a\u0627 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647\u0628\u0648\u062f \u06cc\u0627\u0628\u062f.<\/span><\/p>\n

 <\/p>\n

\"\u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc<\/p>\n

\u00a0\u0628\u0647\u0628\u0648\u062f \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0628\u06cc\u0646 CEM \u0648 CRM<\/span><\/h2>\n

\u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0628\u06cc\u0646 CEM \u0648 CRM\u060c \u0627\u062a\u0635\u0627\u0644 \u0648 \u0627\u062f\u063a\u0627\u0645 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0627\u062a\u0635\u0627\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u06a9\u06cc \u0645\u0627\u0646\u0646\u062f API\u200c\u0647\u0627 \u0648 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0635\u0648\u0631\u062a \u06af\u06cc\u0631\u062f. \u0628\u0627 \u0627\u06cc\u0646 \u0627\u062a\u0635\u0627\u0644\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 CRM \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645 CEM \u0645\u0646\u062a\u0642\u0644 \u0634\u0648\u0646\u062f \u0648 \u0628\u0631\u0639\u06a9\u0633. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0627\u0639\u062b \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062a\u0645\u0627\u0645 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u06cc\u06a9 \u0645\u06a9\u0627\u0646 \u0645\u0631\u06a9\u0632\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0647\u200c\u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0631\u0633\u06cc \u0647\u0633\u062a\u0646\u062f.<\/span><\/p>\n

\u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0627\u0632 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0647\u200c\u0637\u0648\u0631 \u06af\u0633\u062a\u0631\u062f\u0647 \u062f\u0631 \u0647\u0631 \u062f\u0648 \u0633\u06cc\u0633\u062a\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u062f. \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0634\u062f\u0647 \u0627\u0632 CRM \u0648 CEM\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0627\u0644\u06af\u0648\u0647\u0627 \u0648 \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0631\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0647\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0627\u062f. \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc\u200c\u0634\u062f\u0647 \u0627\u0632 CRM\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u062c\u062f\u06cc\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc\u200c\u0634\u062f\u0647 \u0627\u0632 CEM\u060c \u0645\u06cc\u0632\u0627\u0646 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f.<\/span><\/p>\n

\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0628\u06cc\u0646 CEM \u0648 CRM<\/a><\/span>\u060c \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0647\u0645\u0627\u0647\u0646\u06af \u0648 \u0645\u0634\u062a\u0631\u06a9 \u0631\u0627 \u0628\u0647\u200c\u06a9\u0627\u0631 \u0628\u0631\u062f.\u00a0 \u0628\u0647\u200c \u0627\u06cc\u0646 \u0645\u0639\u0646\u0627 \u06a9\u0647 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0632 \u062c\u0645\u0644\u0647 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0647\u0645 \u0647\u0645\u06a9\u0627\u0631\u06cc \u06a9\u0646\u0646\u062f \u0648 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u0634\u062a\u0631\u06a9 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f \u062a\u0627 \u0627\u06cc\u0646 \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0633\u0648\u062f\u0628\u062e\u0634 \u0628\u0627\u0634\u062f.<\/span><\/p>\n

\u0633\u062e\u0646 \u067e\u0627\u06cc\u0627\u0646\u06cc<\/span><\/h2>\n
\n
\n
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\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f\u0647\u0627\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647\u0628\u0648\u062f \u062f\u0627\u062f\u0647 \u0648 \u062a\u062c\u0631\u0628\u0647\u200c\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0642\u062f\u0627\u0645 \u0646\u0647\u200c \u062a\u0646\u0647\u0627 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0646\u062c\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f \u0628\u0644\u06a9\u0647 \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0622\u0646\u200c\u0647\u0627 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f \u0648 \u0633\u0648\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u0646\u06cc\u0632 \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u062f\u0631\u06a9 \u0627\u06cc\u0646\u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0645\u06a9\u0645\u0644 \u0648 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u0646\u062f\u0647 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0647\u0633\u062a\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0631\u0627\u0628\u0637\u0647 \u0628\u06cc\u0646 CRM \u0648 CEM \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u06cc\u0646 \u062f\u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0631\u0648\u06cc\u06a9\u0631\u062f \u06a9\u0627\u0645\u0644\u200c\u062a\u0631 \u0648 \u0639\u0645\u0644\u06cc\u200c\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0648 \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f. \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062a\u062c\u0627\u0631\u062a […]<\/p>\n","protected":false},"author":4,"featured_media":733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-6"],"yoast_head":"\n\u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062c\u0631\u0628\u0647 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